Amer Sports is a global sporting goods company that owns a diverse portfolio of internationally recognized brands such as Salomon, Arc’teryx, Wilson, and Suunto. The website serves as a corporate portal, providing comprehensive information about the company’s operations, brands, sustainability efforts, investor relations, and career opportunities. It aims to connect with a wide range of stakeholders, including consumers, investors, and potential employees, by showcasing the company’s commitment to innovation, performance, and sustainability in the sports industry.
The design of Amer Sports’ website is clean and professional, reflecting the company’s status as a leader in the sporting goods industry. The layout is intuitive and well-organized, with a clear navigation menu that allows users to easily explore various sections such as brands, sustainability, and investor relations. The color palette predominantly uses shades of blue and white, which convey a sense of trust, reliability, and professionalism. Typography is modern and readable, with sans-serif fonts that enhance clarity and contribute to the overall polished aesthetic. High-quality images and videos of the company’s products and sponsored athletes are prominently featured throughout the site, providing a dynamic and engaging visual experience. Overall, the website’s design elements work together to create a visually appealing and user-friendly platform that effectively communicates Amer Sports’ brand values and business objectives.